Matthew Linecar-Boulton, the principal and artistic director of Dancebox Studios & Theatre
Works approached Blackcorn seeking professional social media management services.
Dancebox Studios & Theatre Works is located in Milton Keynes and offers professional dance
courses and classes for dancers of all ages. They have four social media platforms that include
Facebook, Twitter, YouTube and Instagram. The client’s aim was to improve their follower count
and engagement for their Facebook and Instagram accounts.

Our strategy for Dancebox Studios & Theatre Works was to increase their posting schedule to 7 posts a week for Facebook and 5 for Instagram; to make them a more active platform to new and existing followers. The social media content we post include previous photography shoots of their professional dancers, events such as their college summer showcase and Brighton Pride, helpful dance tips and facts, the various dance classes available to juniors and adults, and updates/news on their professional college dancers. The professional dancers at Dancebox Studios & Theatre Works are also very helpful with sharing their own images and videos of events they take part in, that we share on Instagram stories.

Since managing their Instagram profile (@danceboxstudios) they have reached over 3,000
followers, that has created more awareness of the Milton Keynes dance studio and the services they provide. Their largest age group demographic on Instagram is 25 -34, so we cater to this by providing a youthful tone and relevant subject topics through our social media campaigns. This has proved to be a successful approach as their Reach has increased by +166 to 61,700 (25th July – 31st July), and Impressions increasing by +2,471 to 121,915 (25th July – 31st July).